Project Trace

Project Trace makes sustainable living easier by helping climate-concerned consumers make better choices in a simple, seamless way that fits their lifestyle. Their browser extension surfaces more-sustainable product alternatives and assigns an actionable score - powered by trusted data and enhanced by AI - to provide helpful, non-judgmental context at the point of purchase.

By gathering real-time data on shifting consumer preferences, they will simultaneously be influencing retailers and manufacturers, making it clear that more sustainable options aren’t just good for the planet, they’re good for business. They’re starting with small nudges that build lasting habits, with a long-term vision to support sustainable decision-making across all aspects of daily life.

Founder: Kevin Berman
LinkedIn: Kevin Berman | Project Trace
Instagram: @project_trace
Facebook: @ProjectTrace
Website: projecttrace.eco