SECONDS Shop

SECONDS Shop is a sustainability initiative by Yellowcake Shop Clothing, the fashion brand founded by Project Runway alumna Valerie Mayén.

Rooted in education and empowerment, SECONDS teaches simple, practical ways to upcycle, mend, and extend the life of clothing—making textile waste reduction as second nature as recycling. Through hands-on community engagement, pre-loved fashion, and approachable methods, SECONDS helps reduce overconsumption and minimize our collective carbon footprint.

Backed by Yellowcake’s legacy of high-quality, purpose-driven design, this Social Enterprise champions both environmental impact and social resilience—standing with the underdogs, one garment at a time.

Founder: Valerie Mayén
yellowcakeshop.com