Below are the topics we cover during our 14-weeks together.

 
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Mission, Vision, & Values

  • Define Iteration and understand the importance of iteration throughout this process.

  • Identify clearly the problem you are trying to solve.

  • Complete your Value, Vision, and Mission Statements.

  • Understand how these will be used to drive sustainability and social impact.

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Customer Discovery

  • Characterize customer segments and profiles.

  • Determine target customers.

  • Complete Customer Research (conversations with customers).

 

Business Model Design

  • Understand various Business Models, and determine which is right for you.

  • Learn about the types of businesses on the Do Good Scale.

  • Complete the Business Model Canvas for Social Enterprise.

  • Understand the Lean and MVP methodologies for entrepreneurship.

  • Determine What You Need To Know.

  • Make an MVP plan and execute that plan.

  • Understand how and when to iterate within your business model.

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Financial Modeling

  • Comprehend foundational concepts of operational finance.

  • Understand Income statements, Balance sheets and Profit/Loss statements.

  • Create a Financial Model and Cash Flow Forecast to determine financial sustainability.

  • Determine Financial Key Performance Indicators (KPIs).

  • Strategize around financial partnerships.

  • Connect business decisions to your financial model (staffing, purchasing, etc.).

  • Understand how and when to iterate within your financial model.

 
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Raising Funds

  • Understand a variety of fundraising strategies.

  • Assess the spectrum of potential funding sources and identify ideal sources for your venture.

  • Discuss ethics of Social Venture Fundraising.

  • Identify potential funding sources to meet your financial and impact goals.

  • Create a fundraising plan.

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Measuring, Monitoring & Communicating Impact

  • Identify measurable social impact and relevant Key Performance Indicators (KPIs).

  • Determine methodologies to track and monitor performance towards KPIs.

  • Understand how and when to iterate within your impact model.

 
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Business Planning

  • Understand multiple methodologies for completing a business plan.

  • Determine necessary components of your business plan.

  • Create outlines of applicable sections to better understand your path.

  • Identify goals and strategies for the upcoming 12 months.

  • Understand how and when to iterate your business plan.

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Creating Partnerships

  • Understand what partnerships will be needed as you move forward (hint - you’ll need more than you think!).

  • Identify the benefits and challenges associated with each type of partnership.

  • Learn how to build partnerships and create a partnership plan.

 
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Marketing | Sales | Branding

  • Creating and owning your brand personality and values.

  • Finding and serving your tribes.

  • Simplifying what you do.

  • Taking customers on a journey.

Pitching Your Idea | Storytelling

  • Understand the components of impactful storytelling.

  • Prepare engaging calls-to-action.

  • Identify the most relevant components of your venture’s story.

  • Outline an effective pitch for your venture.  

 

 

How Can I Participate?

We offer three ways to access our curriculum:

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In-Person

Our In-Person cohorts meet weekly to help ensure consistent progress. You’ll be working side by side with a group of passionate entrepreneurs and skilled advisors, helping you lay out your specific path forward.

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Online

Group settings not your thing? In-Person cohort not in your area? We have taken our amazing curriculum and created an online experience that you can participate in from the comfort of your own home, at your own pace.

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Affiliate Partners

Want to run an in-person cohort in your city? Let’s make that happen. We will make our curriculum available to you so you can bring SEA Change onto your own turf (providing all the support you need along the way, of course!).