Below are the topics we cover during our 14-weeks together.
Mission, Vision, & Values
Define Iteration and understand the importance of iteration throughout this process.
Identify clearly the problem you are trying to solve.
Complete your Value, Vision, and Mission Statements.
Understand how these will be used to drive sustainability and social impact.
Characterize customer segments and profiles.
Determine target customers.
Complete Customer Research (conversations with customers).
Business Model Design
Understand various Business Models, and determine which is right for you.
Learn about the types of businesses on the Do Good Scale.
Complete the Business Model Canvas for Social Enterprise.
Understand the Lean and MVP methodologies for entrepreneurship.
Determine What You Need To Know.
Make an MVP plan and execute that plan.
Understand how and when to iterate within your business model.
Comprehend foundational concepts of operational finance.
Understand Income statements, Balance sheets and Profit/Loss statements.
Create a Financial Model and Cash Flow Forecast to determine financial sustainability.
Determine Financial Key Performance Indicators (KPIs).
Strategize around financial partnerships.
Connect business decisions to your financial model (staffing, purchasing, etc.).
Understand how and when to iterate within your financial model.
Understand a variety of fundraising strategies.
Assess the spectrum of potential funding sources and identify ideal sources for your venture.
Discuss ethics of Social Venture Fundraising.
Identify potential funding sources to meet your financial and impact goals.
Create a fundraising plan.
Measuring, Monitoring & Communicating Impact
Identify measurable social impact and relevant Key Performance Indicators (KPIs).
Determine methodologies to track and monitor performance towards KPIs.
Understand how and when to iterate within your impact model.
Understand multiple methodologies for completing a business plan.
Determine necessary components of your business plan.
Create outlines of applicable sections to better understand your path.
Identify goals and strategies for the upcoming 12 months.
Understand how and when to iterate your business plan.
Understand what partnerships will be needed as you move forward (hint - you’ll need more than you think!).
Identify the benefits and challenges associated with each type of partnership.
Learn how to build partnerships and create a partnership plan.
Marketing | Sales | Branding
Creating and owning your brand personality and values.
Finding and serving your tribes.
Simplifying what you do.
Taking customers on a journey.
Pitching Your Idea | Storytelling
Understand the components of impactful storytelling.
Prepare engaging calls-to-action.
Identify the most relevant components of your venture’s story.
Outline an effective pitch for your venture.
How Can I Participate?
We offer three ways to access our curriculum: